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Evening primrose oil, more commonly known as EPO, is all the buzz in the skincare world but what exactly is it good for? Derived from the seeds of Oenothera biennis in America, evening primrose oil contains high quantities of gamma-linolenic acid which improves skin’s elasticity and reduces signs of aging and inflammation. In fact, it is one of the most used carrier oils in the cosmetic industry as evening primrose oil benefits various skin types including dry, oily as well as sensitive skin. Additionally, evening primrose oil is non-comedogenic implying it doesn’t clog pores and hence is a formulator’s favorite...

In the search for new ‘it’ ingredients, we often forget the efficiency of simple everyday beauty solutions. Jojoba oil is an excellent solution for reducing frizz, improving hair texture and adding shine. Jojoba oil is light weight and less greasy compared to other hair oils like Coconut Oil or Almond Oil, making it suitable for use after the shower. Celebrity hair stylist Mara Roszak used jojoba oil based product to set Emma Stone’s signature Oscars look. This elevated its demand in the haircare and beauty industry. Every brand now offers a jojoba oil based range of shampoos, hair masks or...

What better way to unwind after a long day than a refreshing shower? Imagine the solitude and the feeling of self-care emanating from this simple activity. As the warm water cascades over your body, washing away the stress and grime of the day, you feel more rejuvenated and relaxed. Add essential oils to this routine, and your showers will never be the same again. Amazing Benefits of Using Essential Oils in the Shower During the shower, warm water and steam help open up skin pores and airways, which allows essential oils to penetrate the skin more deeply. Cedarwood Essential Oil or Eucalyptus...

So you’ve finally decided to harness the benefits of essential oils and collected a few bottles but don’t have a diffuser to begin? Or you have a pet and don’t want them exposed to essential oils via diffusers. One of the most asked questions we get as an aromatherapy oil supplier is how do I use essential oils if I don’t have a diffuser? Believe it or not there are more than 32 ways to use essential oils without a diffuser. And most of them are quite simple and do not require any extra tools. In this blog, I will explain...

Did you know that the global Rose Absolute Oil market was valued at USD 25 million in 2020 and is expected to reach USD 42.95 million by 2028? Maybe that’s because rose absolute essential oil is one of the most used oils in the perfumery and skincare industry. But what makes rose absolute oil a highly revered ingredient? One, it offers a mesmerizing, floral, and romantic aroma that is impossible not to love. And two, rose absolute oil has many health, therapeutic, and skincare benefits. In this article, I’ll explain some of the rose absolute oil benefits and how to source...

Absolute Oils have gained significant popularity in the last few years and this graph is only expected to grow. According to the Harvard School Of Engineering*, the natural perfume industry is worth 30 billion dollars. The increase in awareness for cleaner and natural beauty products will push this trend forward.  Absolute oils are the backbone of natural perfumes. They are way more concentrated than their aromatic cousin, essential oils. It is the science behind absolute oil extraction that gives them their unique properties and defines their profile. How Are Absolute Oils Extracted? Absolute oils are extracted using a process called solvent extraction....